Our core services & strategic approach.
Let's face it — advertising is all about being noticed. We are not about conformity and obscurity. If you want presence in the market place, we will make your presence be seen, heard and felt.
Marketing & Brand Strategy
Brand positioning & copy strategy · Tactical marketing campaigns · Market research & audience insights · Sales growth strategy & public relations · Brand identity design & messaging.
Advertising & Media Management
Eye-catching advertising concepts & visuals · Signage design, fabrication & installation · Full media accreditation & prime spot placement · TV & Radio campaign pre-production · BRT & Transit media branding.
Our hallmark is building brands.
When Upnorth Marketing Company Limited is commissioned to undertake a campaign, we ensure that we have the right strategies in place. Great campaigns are the result of attaining an insight into the driving forces of target consumers. We determine what needs to be achieved with every campaign, establish what the objectives are, define the specific priorities, and recommend the activities required to achieve the desired outcome. Our brand strategies are founded upon the understanding of a client's business. We assist in devising marketing strategies which achieve maximum results with a minimum advertising spend, delivering positive results for the bottom line.
Promotion
Promotions are a valuable tool in the marketing mix, used to support brand and business objectives. Developing and implementing successful promotions is a challenge we embrace with passion — we coordinate the process from start (concept) to finish (implementation).
Advertising
We devise eye-catching advertising concepts and presentations, managing the dynamics of structure and content so every advertising presentation supports the client's objectives. Our production personnel are experienced in design, fabrication and installation.
Media Planning & Placement
Full media accreditation lets us undertake media placements on behalf of our clients. We have excellent relationships with all media houses and can negotiate better rates and prime locations, tailoring media scheduling to demographics and audience habits.
Television & Radio Production
Our conceptual development and pre-production expertise ensures airtime is consistent with campaign strategy. Local and international production specialists are engaged according to the complexity and budget of each campaign.
From backdrop design to guest hospitality.
As with the full official opening of the Mantrac CAT Kano branch — complete corporate event management, branded merchandise production and stage setup.